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Live streaming in events of performing arts: do they work in a pandemic-free world? evidence from Portugal

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCastro, João
dc.contributor.authorMorgado, João Miguel Brito
dc.date.accessioned2021-08-24T19:47:38Z
dc.date.available2021-08-24T19:47:38Z
dc.date.issued2021-01-11
dc.date.submitted2021-01-03
dc.description.abstractThis study intends to explore the viability of live streaming as a part of a hybrid product in events of performing arts in Portugal. To tackle this issue, 2 research questions have been formulated: “Is there a market for events of performing arts via live streaming in a pandemic-free world in Portugal ?”and “If so, how can it work?”. After interviewing15 experts of the industry and surveying 484 Portuguese respondents regarding the topic, the conclusions seem to be positive regarding the existence of this market, but not without considering some obstacles as well as important good practices.pt_PT
dc.identifier.tid202742903pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/123039
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectDigital businesspt_PT
dc.subjectLive streamingpt_PT
dc.subjectPerforming artspt_PT
dc.subjectCulturept_PT
dc.subjectLockdownpt_PT
dc.subjectPortugalpt_PT
dc.titleLive streaming in events of performing arts: do they work in a pandemic-free world? evidence from Portugalpt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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