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Publicação
Country-of-origin effect applied to talent: Portugal abroad
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Autores
Orientador(es)
Resumo(s)
The core of this study is the concept of country-of-origin (COO) effect and its relevance for talent, especially focusing on the image of Portuguese high-skilled people. Thus, this research examines the perception of recruiters towards the Portuguese high-skilled people that are currently working abroad. The contribution of this Work Project to the COO effect construct development relies on the fact that it complements the research with a new perspective regarding the applicability of the concept in a third dimension, other than products and services – talent.
Nonetheless, the findings of this study reflect many obstacles faced by the COO effect research.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
COO effect Recruitment branding Talent Perceptions Portuguese high-skilled people