Publicação
Country-of-origin effect applied to talent: Portugal abroad
| dc.contributor.advisor | Silveira, Catherine da | |
| dc.contributor.author | Nascimento, Rita | |
| dc.date.accessioned | 2014-03-18T11:06:35Z | |
| dc.date.available | 2014-03-18T11:06:35Z | |
| dc.date.issued | 2013-06 | |
| dc.description | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | por |
| dc.description.abstract | The core of this study is the concept of country-of-origin (COO) effect and its relevance for talent, especially focusing on the image of Portuguese high-skilled people. Thus, this research examines the perception of recruiters towards the Portuguese high-skilled people that are currently working abroad. The contribution of this Work Project to the COO effect construct development relies on the fact that it complements the research with a new perspective regarding the applicability of the concept in a third dimension, other than products and services – talent. Nonetheless, the findings of this study reflect many obstacles faced by the COO effect research. | |
| dc.identifier.uri | http://hdl.handle.net/10362/11665 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | no | por |
| dc.publisher | NSBE - UNL | por |
| dc.subject | COO effect | por |
| dc.subject | Recruitment branding | por |
| dc.subject | Talent | por |
| dc.subject | Perceptions | por |
| dc.subject | Portuguese high-skilled people | |
| dc.title | Country-of-origin effect applied to talent: Portugal abroad | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |