Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/107269| Título: | A revamped business strategy for the health business segment of EA |
| Outros títulos: | market approach and positioning |
| Autor: | Quental, Daniel Alves Do |
| Orientador: | Casquinho, Constança |
| Palavras-chave: | Health Assistance Telemedicine Positioning |
| Data de Defesa: | 15-Jan-2020 |
| Resumo: | EuropAssistance is currently facing a decisive moment to diversify its business modelwhich is very reliant on the auto business line. The purpose of this part of thepaper is toanalyse the market positioning and approach of the firm. Anextensive literature review, a broad range of interviews with all relevant external and internal stakeholders as well as a global industry benchmarkinghad been conducted to identify the market needs and potential solutions. |
| URI: | http://hdl.handle.net/10362/107269 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| 15989_Daniel_Alves_Do_Quental_A_revamped_business_strategy_for_the_health_business_segment_of_EA_Market_approach_and_po_759112297.pdf | 3,02 MB | Adobe PDF | Ver/Abrir |
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