Publicação
A revamped business strategy for the health business segment of EA
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Casquinho, Constança | |
| dc.contributor.author | Quental, Daniel Alves Do | |
| dc.date.accessioned | 2020-11-17T10:27:07Z | |
| dc.date.available | 2020-11-17T10:27:07Z | |
| dc.date.issued | 2020-01-15 | |
| dc.date.submitted | 2020-01-06 | |
| dc.description.abstract | EuropAssistance is currently facing a decisive moment to diversify its business modelwhich is very reliant on the auto business line. The purpose of this part of thepaper is toanalyse the market positioning and approach of the firm. Anextensive literature review, a broad range of interviews with all relevant external and internal stakeholders as well as a global industry benchmarkinghad been conducted to identify the market needs and potential solutions. | pt_PT |
| dc.identifier.tid | 202491935 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/107269 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Health | pt_PT |
| dc.subject | Assistance | pt_PT |
| dc.subject | Telemedicine | pt_PT |
| dc.subject | Positioning | pt_PT |
| dc.title | A revamped business strategy for the health business segment of EA | pt_PT |
| dc.title.alternative | market approach and positioning | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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