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To what extent does on-shelf availability affect Unilever's sales?
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Resumo(s)
Winning at shelf is not an easy task for most Fast-MovingConsumer Goods companies and making sure that all top-products are available on-shelf is an extremely important task. Unilever being one of the leaders in the industry has to constantly fight to make sure its products are displayed on-shelf if not it will be translated into missing revenues. This Work Project focuses on studying the effect that the absence of a certain SKU on-shelf can have on the company’s performance. More specifically, this Work Project tries to estimate how many units could have been sold in OOSsituations.
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Palavras-chave
Unilever On-shelf availability Sales Out-of-stock