Publicação
To what extent does on-shelf availability affect Unilever's sales?
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Latif, Iúri Ismael Abdul | |
| dc.date.accessioned | 2020-11-12T11:18:05Z | |
| dc.date.available | 2023-01-06T01:30:36Z | |
| dc.date.issued | 2020-01-17 | |
| dc.date.submitted | 2020-01-06 | |
| dc.description.abstract | Winning at shelf is not an easy task for most Fast-MovingConsumer Goods companies and making sure that all top-products are available on-shelf is an extremely important task. Unilever being one of the leaders in the industry has to constantly fight to make sure its products are displayed on-shelf if not it will be translated into missing revenues. This Work Project focuses on studying the effect that the absence of a certain SKU on-shelf can have on the company’s performance. More specifically, this Work Project tries to estimate how many units could have been sold in OOSsituations. | pt_PT |
| dc.identifier.tid | 202495779 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/106996 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Unilever | pt_PT |
| dc.subject | On-shelf availability | pt_PT |
| dc.subject | Sales | pt_PT |
| dc.subject | Out-of-stock | pt_PT |
| dc.title | To what extent does on-shelf availability affect Unilever's sales? | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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