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Market momentum and trends: leveraging digitalization through client experiences
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This work project presents an equity research of Nike. The objective of this research is to evaluate Nike’s stock price as of May 2020. In our analysis, we have used the Discounted Cash Flow Model to value the company, comparing it with the current share price as to assess whether the market is overvaluing, undervaluing or correctly valuing Nike’s share price. Our research found that the stock price is overvalued. This conclusion is related with market momentum and the implications of trends such as Athleisure, Women Participation, E-commerce, Controversial Marketing and Sustainable Fashion. The report takes a deeper look into these trends and how they impact the Sportwear industry and Nike.
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Nike Discounted cash flow model Innovation Digitalization