Publicação
Market momentum and trends: leveraging digitalization through client experiences
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, Filipa Frade de | |
| dc.contributor.author | Serrumbia, Luísa Emiliano | |
| dc.date.accessioned | 2020-10-16T13:46:01Z | |
| dc.date.available | 2023-01-03T01:31:46Z | |
| dc.date.issued | 2020-01-17 | |
| dc.date.submitted | 2020-01-03 | |
| dc.description.abstract | This work project presents an equity research of Nike. The objective of this research is to evaluate Nike’s stock price as of May 2020. In our analysis, we have used the Discounted Cash Flow Model to value the company, comparing it with the current share price as to assess whether the market is overvaluing, undervaluing or correctly valuing Nike’s share price. Our research found that the stock price is overvalued. This conclusion is related with market momentum and the implications of trends such as Athleisure, Women Participation, E-commerce, Controversial Marketing and Sustainable Fashion. The report takes a deeper look into these trends and how they impact the Sportwear industry and Nike. | pt_PT |
| dc.identifier.tid | 202493997 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/105708 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Nike | pt_PT |
| dc.subject | Discounted cash flow model | pt_PT |
| dc.subject | Innovation | pt_PT |
| dc.subject | Digitalization | pt_PT |
| dc.title | Market momentum and trends: leveraging digitalization through client experiences | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics | pt_PT |
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