A carregar...
Publicação
Internationalization project for D´Assenta
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 902.86 KB | Adobe PDF |
Orientador(es)
Resumo(s)
This thesis describes a potential Internationalization Process from the Portuguese
shirt manufacturer D´Assenta to Sweden. D´Assenta is already an international
company but the weak financial situation of the company and the negative forecast for
the Portuguese economy in the years to come stimulate the company to begin a new
international experience. The thesis begins with the description of the firm, its history,
strategic objectives, competitive advantage and competitive context.
D´Assenta has been prospecting the Nordic Countries for a potential
internationalization, namely Sweden. As being so, all the research and focus of the
Thesis have Sweden as target. Nevertheless, a set of arguments against and for this
decision was built. The study provides initially an overall description of Sweden and of
its textile market. After the market analysis, it is described what is believed to be the
best way for the company to approach the market and a detailed description of the how,
when and what resources this process involves. The mode of entry and implementation plan suggested are the ones that, I believe, will better suit the company and allow it to succeed in the Swedish Market.