Publicação
Internationalization project for D´Assenta
| dc.contributor.advisor | Dahab, Sónia | |
| dc.contributor.advisor | Soeiro, Filipe Castro | |
| dc.contributor.author | Marques, António Filipe dos Santos | |
| dc.date.accessioned | 2013-07-10T14:15:03Z | |
| dc.date.available | 2013-07-10T14:15:03Z | |
| dc.date.issued | 2011-06 | |
| dc.description | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the Faculdade de Economia da Universidade Nova de Lisboa | en |
| dc.description.abstract | This thesis describes a potential Internationalization Process from the Portuguese shirt manufacturer D´Assenta to Sweden. D´Assenta is already an international company but the weak financial situation of the company and the negative forecast for the Portuguese economy in the years to come stimulate the company to begin a new international experience. The thesis begins with the description of the firm, its history, strategic objectives, competitive advantage and competitive context. D´Assenta has been prospecting the Nordic Countries for a potential internationalization, namely Sweden. As being so, all the research and focus of the Thesis have Sweden as target. Nevertheless, a set of arguments against and for this decision was built. The study provides initially an overall description of Sweden and of its textile market. After the market analysis, it is described what is believed to be the best way for the company to approach the market and a detailed description of the how, when and what resources this process involves. The mode of entry and implementation plan suggested are the ones that, I believe, will better suit the company and allow it to succeed in the Swedish Market. | en |
| dc.identifier.uri | http://hdl.handle.net/10362/10087 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | no | por |
| dc.publisher | NSBE - UNL | por |
| dc.title | Internationalization project for D´Assenta | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |