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Validation of the value proposition for a solar energy project development startup: value proposition for landowners
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| 4.07 MB | Adobe PDF |
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This thesis explores how available land plots and potential engagements of stakeholders can strategically be leveraged to develop a feasible business model for solar project development in the German market. Using TerraVolt Development as an example, the following work
explores the conditions of acceptance of property owners in the first individual part and those of municipalities in the second, offering practical recommendations for the company’s strategic positioning based on empirical findings from qualitative interviews. Additionally,
entrepreneurial frameworks are being applied to understand certain stakeholder behavioural patterns. The results validate a modular, co-creational strategy that also aligns with the economic, regulatory and socio political context. The conclusions highlight the need for
transparency, trust and flexibility in building sustainable solar projects.
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Solar energy development Business model validation Customer development Stakeholder engagement Landowner acceptance Municipal cooperation