Publicação
Validation of the value proposition for a solar energy project development startup: value proposition for landowners
| authorProfile.email | julius.50@web.de | |
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Duarte, Miguel Muñoz | |
| dc.contributor.author | Hofmann, Julius Ben | |
| dc.date.accessioned | 2026-06-16T10:41:26Z | |
| dc.date.available | 2026-06-16T10:41:26Z | |
| dc.date.issued | 2025-06-23 | |
| dc.date.submitted | 2025-05-21 | |
| dc.description.abstract | This thesis explores how available land plots and potential engagements of stakeholders can strategically be leveraged to develop a feasible business model for solar project development in the German market. Using TerraVolt Development as an example, the following work explores the conditions of acceptance of property owners in the first individual part and those of municipalities in the second, offering practical recommendations for the company’s strategic positioning based on empirical findings from qualitative interviews. Additionally, entrepreneurial frameworks are being applied to understand certain stakeholder behavioural patterns. The results validate a modular, co-creational strategy that also aligns with the economic, regulatory and socio political context. The conclusions highlight the need for transparency, trust and flexibility in building sustainable solar projects. | eng |
| dc.identifier.tid | 203990579 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203800 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Solar energy development | |
| dc.subject | Business model validation | |
| dc.subject | Customer development | |
| dc.subject | Stakeholder engagement | |
| dc.subject | Landowner acceptance | |
| dc.subject | Municipal cooperation | |
| dc.title | Validation of the value proposition for a solar energy project development startup: value proposition for landowners | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |