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Reflection on the CEMS-MIM business project about renovas internationalisation and new sales channels expansion with a brief analysis on echange rate risk management and hedging strategies
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Resumo(s)
The present work project examines Renova’s intent to enter four new markets, namely Hong
Kong, Dubai, Macau and Las Vegas, and to expand into new sales channels, specifically the
luxury Horeca segment. The study deals also with the analysis of the risk of exchange rate
changes, which Renova might face during its internationalisation plan and how it can manage
its exposure.
Findings show that Renova should enter Hong Kong and Macau in a segmented way by
targeting few specific hotels and restaurants and by exporting its premium coloured paper
products. Furthermore, the company should hedge its exchange rate risk exposure.
Descrição
CEMS
Palavras-chave
Internationalisation Luxury horeca segment Exchange rate risk Hedging