Publicação
Communication of café full automat (FA) brands
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Kolouchová, Daniela | |
| dc.contributor.advisor | Cunha, Rita Campos e | |
| dc.contributor.author | Sarmento, Filipe Sayal Real de Almeida | |
| dc.date.accessioned | 2017-04-20T14:56:43Z | |
| dc.date.available | 2019-07-01T00:30:20Z | |
| dc.date.issued | 2016-07-08 | |
| dc.description | Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | en |
| dc.description.abstract | The Business Project with Groupe SEB had as main objective the assessment of KRUPS’ main competitors’ communication in the Czech Republic along with an understanding of the key messages and benefits that consumers wanted to hear and see. Thus, our final output would be a suggestion of a unique communication strategy that would allow KRUPS to capture the market share it desired. This understood, we can say that, summarizing, this Business Project wanted to answer one main question: How should we communicate KRUPS’ new Full Auto coffee machine in the Czech market? | pt_PT |
| dc.identifier.tid | 201529971 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/20514 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | KRUPS | pt_PT |
| dc.subject | Communication | pt_PT |
| dc.subject | Full auto | pt_PT |
| dc.subject | CEMS MIM | en |
| dc.title | Communication of café full automat (FA) brands | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão | pt_PT |