A carregar...
Publicação
Communication of café full automat (FA) brands
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The Business Project with Groupe SEB had as main objective the assessment of
KRUPS’ main competitors’ communication in the Czech Republic along with an
understanding of the key messages and benefits that consumers wanted to hear and
see. Thus, our final output would be a suggestion of a unique communication strategy
that would allow KRUPS to capture the market share it desired. This understood, we
can say that, summarizing, this Business Project wanted to answer one main question:
How should we communicate KRUPS’ new Full Auto coffee machine in the Czech
market?
Descrição
Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
KRUPS Communication Full auto CEMS MIM