Publicação
Identifying the potential of tobe´s li-fi geolocation service to increase value for multi-brand sporting goods retail stores in Europe
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Martinez, Luis Manuel da Silva Pereira Fructuoso | |
| dc.contributor.advisor | Fernandes, Miguel Pinto | |
| dc.contributor.advisor | Fattorini, Danilo | |
| dc.contributor.author | Norys, Frederik | |
| dc.date.accessioned | 2024-01-26T14:33:32Z | |
| dc.date.available | 2024-01-26T14:33:32Z | |
| dc.date.issued | 2023-01-19 | |
| dc.date.submitted | 2023-01-19 | |
| dc.description.abstract | The startup ToBe offers software solutions for the innovative data transfer technology Li-Fi. To grow further, the company aims to identify the potential of its Li-Fi Geolocation service for the retail sector. In this context, this project aims to advise ToBe based on insights from qualitative expert interviews along with qualitative and quantitative shopper insights. The project focus is on multi-brand sporting goods retail. Recommendations include prioritization and improvement opportunities of the service's features, together with suggestions for value proposition and implementation. The underlying recommendation is to offer a complete software package for the interface between br | pt_PT |
| dc.identifier.tid | 203314590 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/162770 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Entrepreneurship | pt_PT |
| dc.subject | Technology strategy | pt_PT |
| dc.subject | Li-fi | pt_PT |
| dc.subject | Retail | pt_PT |
| dc.subject | Sporting goods | pt_PT |
| dc.title | Identifying the potential of tobe´s li-fi geolocation service to increase value for multi-brand sporting goods retail stores in Europe | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |