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Identifying the potential of tobe´s li-fi geolocation service to increase value for multi-brand sporting goods retail stores in Europe
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Resumo(s)
The startup ToBe offers software solutions for the innovative data transfer technology Li-Fi.
To grow further, the company aims to identify the potential of its Li-Fi Geolocation service for
the retail sector. In this context, this project aims to advise ToBe based on insights from qualitative expert interviews along with qualitative and quantitative shopper insights. The project
focus is on multi-brand sporting goods retail. Recommendations include prioritization and improvement opportunities of the service's features, together with suggestions for value proposition and implementation. The underlying recommendation is to offer a complete software package for the interface between br
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Palavras-chave
Entrepreneurship Technology strategy Li-fi Retail Sporting goods