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Effects of non-native spelling in the production accuracy of Portuguese medicine brand names

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dc.contributor.authorPires, Carla
dc.contributor.authorCorreia, Susana
dc.contributor.authorCavaco, Afonso
dc.contributor.authorCosta, Márcia
dc.contributor.authorVigário, Marina
dc.contributor.institutionCentro de Linguística da UNL (CLUNL)
dc.date.accessioned2021-03-30T22:26:40Z
dc.date.available2021-03-30T22:26:40Z
dc.date.issued2018
dc.descriptionUID/LIN/03213/2013
dc.description.abstractMedicine brand names should be correctly read, because confusions with these names may lead to serious medication errors. Objectives: to evaluate if aspects of the spelling of medicine names negatively influence the way they are read aloud. Methods: a pronunciation task was conducted where participants had to read aloud medicine brand names. The names were classified in three groups: names comprising letters that are not used in Portuguese native vocabulary, names deviating from the Portuguese orthographic rules, and names following Portuguese spelling. The effect of name length was also investigated. Two groups of participants were tested: thirty nonbiomedical university students (younger and more educated), and thirty-seven pharmacy customers (older and less educated). Results: names with non-native letters (both groups of participants) and names with non-native patterns (students group only) yielded significantly more errors than the names with native shapes. Longer names showed more pronunciation errors than shorter names. Less educated, older subjects made significantly more errors than more educated, younger participants. Conclusion: some medicine brand names may need to be adapted or modified before commercialization in order to prevent potential errors in the use of medicinesen
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent7
dc.format.extent1017088
dc.identifier.isbn978-989-97433-9-7
dc.identifier.otherPURE: 12488746
dc.identifier.otherPURE UUID: 76ff18c2-5d36-4c89-8ace-fc514abe068b
dc.identifier.otherORCID: /0000-0001-7340-7184/work/177160165
dc.identifier.urihttp://hdl.handle.net/10362/114767
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSciKA
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147316/PT
dc.subjectMedicine brand names
dc.subjectPronunciation
dc.subjectNon-native spelling
dc.subjectWord length
dc.subjectLevel of education
dc.subjectHealth security
dc.titleEffects of non-native spelling in the production accuracy of Portuguese medicine brand namesen
dc.typeconference object
degois.publication.firstPage295
degois.publication.lastPage301
degois.publication.titleCENTERIS 2018 – Conference on Enterprise Information Systems
degois.publication.titleInternational Conference on ENTERprise Information Systems / International Conference on Project MANagement / International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2018
degois.publication.volume138
dspace.entity.typePublication
oaire.awardNumber147316
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/5876/147316/PT
oaire.fundingStream5876
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublicationdb683b39-6124-43ac-9df1-4816f729398c
relation.isProjectOfPublication.latestForDiscoverydb683b39-6124-43ac-9df1-4816f729398c

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