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Effects of non-native spelling in the production accuracy of Portuguese medicine brand names
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Orientador(es)
Resumo(s)
Medicine brand names should be correctly read, because confusions with these names may lead to serious medication errors. Objectives: to evaluate if aspects of the spelling of medicine names negatively influence the way they are read aloud. Methods: a pronunciation task was conducted where participants had to read aloud medicine brand names. The names were classified in three groups: names comprising letters that are not used in Portuguese native vocabulary, names deviating from the Portuguese orthographic rules, and names following Portuguese spelling. The effect of name length was also investigated. Two groups of participants were tested: thirty nonbiomedical university students (younger and more educated), and thirty-seven pharmacy customers (older and less educated). Results: names with non-native letters (both groups of participants) and names with non-native patterns (students group only) yielded significantly more errors than the names with native shapes. Longer names showed more pronunciation errors than shorter names. Less educated, older subjects made significantly more errors than more educated, younger participants. Conclusion: some medicine brand names may need to be adapted or modified before commercialization in order to prevent potential errors in the use of medicines
Descrição
UID/LIN/03213/2013
Palavras-chave
Medicine brand names Pronunciation Non-native spelling Word length Level of education Health security