Publicação
Swipe it - revolutionizing online shopping: financial opportunities
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Queiró, Francisco | |
| dc.contributor.author | Döttinger, Ferdinand | |
| dc.date.accessioned | 2026-06-18T14:40:22Z | |
| dc.date.available | 2026-06-18T14:40:22Z | |
| dc.date.issued | 2025-01-20 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This thesis presents the business idea "Swipe it" through a business plan and an investment memo. Swipe it is an innovative mobile app aimed at improving the online shopping experience for young, fashion-conscious consumers. Featuring a swipe-to-match interface inspired by dating apps, it allows users to evaluate clothing items one at a time. The app leverages content based filtering and Natural Language Processing (NLP) for personalized recommendations. The business plan outlines the product, go-to-market strategy, and financial projections, while the investment memo critically assesses the start-up from an investor’s perspective. | eng |
| dc.identifier.tid | 203925785 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203866 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Start-up | |
| dc.subject | Entrepreneurial finance | |
| dc.subject | Business plan | |
| dc.subject | Investment memo | |
| dc.title | Swipe it - revolutionizing online shopping: financial opportunities | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in International Management & Management from the Nova School of Business and Economics |