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Swipe it - revolutionizing online shopping: financial opportunities
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| 4.56 MB | Adobe PDF |
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This thesis presents the business idea "Swipe it" through a business plan and an investment memo. Swipe it is an innovative mobile app aimed at improving the online shopping experience for young, fashion-conscious consumers. Featuring a swipe-to-match interface inspired by dating apps, it allows users to evaluate clothing items one at a time. The app leverages content based filtering and Natural Language Processing (NLP) for personalized recommendations. The business plan outlines the product, go-to-market strategy, and financial projections, while the investment memo critically assesses the start-up from an investor’s perspective.
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Start-up Entrepreneurial finance Business plan Investment memo