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Applying the theory of planned behavior to predict the candidates intentions to apply to consulting firms - an empirical comparison of dach and Iberia

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorDecreton, Benoit
dc.contributor.authorBienecker, Moritz Julian
dc.date.accessioned2024-09-09T10:12:28Z
dc.date.embargo2029-05-30
dc.date.issued2023-07-03
dc.date.submitted2023-05-30
dc.description.abstractThis empirical study (n = 117) examines the suitability of the theory of planned behavior (TPB) for predicting candidates’ application intentions in the growing consulting industry. The investigation focuses on the regions DACH and Iberia, enabling a comparison of cultural value-based differences in candidates’ application decision-making. Results reveal that the TPB demonstrates partial efficacy in predicting intentions, with attitude emerging as the primary predictor. Notably, perceived behavioral control influences intentions exclusively in the DACH region, while subjective norms do not predict intentions. These findings offer valuable insights into the determinants of candidates’ application decisions, aiding consultancies facing extraordinary hiring targets.pt_PT
dc.identifier.tid203516508pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/171395
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectTheory of planned behaviorpt_PT
dc.subjectApplication intentionpt_PT
dc.subjectAttitudept_PT
dc.subjectCultural valuespt_PT
dc.subjectCEMS MIMpt_PT
dc.titleApplying the theory of planned behavior to predict the candidates intentions to apply to consulting firms - an empirical comparison of dach and Iberiapt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project presented as part of the requirements for the Award of a Master’s Degree in International Management from the Nova School of Business and Economicspt_PT

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