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Applying the theory of planned behavior to predict the candidates intentions to apply to consulting firms - an empirical comparison of dach and Iberia
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Resumo(s)
This empirical study (n = 117) examines the suitability of the theory of planned
behavior (TPB) for predicting candidates’ application intentions in the growing consulting
industry. The investigation focuses on the regions DACH and Iberia, enabling a comparison of
cultural value-based differences in candidates’ application decision-making. Results reveal that
the TPB demonstrates partial efficacy in predicting intentions, with attitude emerging as the
primary predictor. Notably, perceived behavioral control influences intentions exclusively in
the DACH region, while subjective norms do not predict intentions. These findings offer
valuable insights into the determinants of candidates’ application decisions, aiding
consultancies facing extraordinary hiring targets.
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Palavras-chave
Theory of planned behavior Application intention Attitude Cultural values CEMS MIM