Publicação
SMEs engaging at the bottom of the pyramid: Exploring drivers of business strategies
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Traça, Daniel | |
| dc.contributor.author | Kristiansen, Sandra dos Santos | |
| dc.date.accessioned | 2015-10-01T15:39:26Z | |
| dc.date.available | 2018-01-30T01:30:16Z | |
| dc.date.issued | 2015-01 | |
| dc.description.abstract | This research paper investigates how the market conditions at the base of the pyramid (BOP) influences South African small and medium sized enterprises (SMEs) to take certain business decisions in the townships and rural areas. It takes a qualitative approach to explore how SMEs with social objectives develops mitigating strategies to successfully engage with and in poor communities. The research suggests that prevailing BOP strategies are lacking certain aspects to successfully realize them on the ground. It advices firms to take a more practical hands-on approach to identify a sustainable business model by testing, experimenting, learning and adjusting, eventually being eligible for up-scaling. | pt_PT |
| dc.identifier.tid | 201475340 | |
| dc.identifier.uri | http://hdl.handle.net/10362/15467 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Bottom of the pyramid | pt_PT |
| dc.subject | Market challenges | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | Business model | pt_PT |
| dc.title | SMEs engaging at the bottom of the pyramid: Exploring drivers of business strategies | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |