A carregar...
Publicação
SMEs engaging at the bottom of the pyramid: Exploring drivers of business strategies
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 518.1 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This research paper investigates how the market conditions at the base of the pyramid (BOP) influences South African small and medium sized enterprises (SMEs) to take certain business decisions in the townships and rural areas. It takes a qualitative approach to explore how SMEs with social objectives develops mitigating strategies to successfully engage with and in poor communities. The research suggests that prevailing BOP strategies are lacking certain aspects to successfully realize them on the ground. It advices firms to take a more practical hands-on approach to identify a sustainable business model by testing, experimenting, learning and adjusting, eventually being eligible for up-scaling.
Descrição
A work project presented to NOVA school of Business & Economics in partial fulfilment of the requirements for the master in international management degree
Palavras-chave
Bottom of the pyramid Market challenges Strategy Business model