NSBE - Management
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- Are casino gambling and stockmarket investing so different from one another?Publication . Martins, Gonçalo; Els, Wilde deThis project aimed at understanding the driving behaviors of the average investor and the average casino gambler and analyzing to which extent both agents share similar characteristics. In order to assess (dis)similarities between both groups, 4 variables were selected: (1) emotional attachment; (2) magical thinking and quasi-magical thinking; (3) control and (4) confidence in outcomes. Results show that both groups tend to define their upward and downward limits differently, focusing more on the latter, and that casino gamblers are much more prone to resort to magical thinking and quasi-magical thinking acts during their activities. Additionally, confidence in outcomes was much higher within stock market investors.
- Shaping consumption: the effect of plate shape on perceived volume and food intakePublication . Claro, Inês Leal Salvação; Wilde, Els deIn addition to personal experience and habits (Herman and Polivy, 2005; Khare and Inman, 2006; Wansink, 1996) the amount of food ingested by consumers is a function of a number of environmental cues which affect both intake frequency and volume (Wansink, 2004). It has been demonstrated, for instance, that the perceived volume of food plays a role far more fundamental in satiety than does the actual calorie intake (Rolls et al., 1998; Rolls, Bell, Waugh, 2000; Rolls, Morris, Roe, 2002). As consumers use heuristics to make area and volume assessments (Krider, Raghubir and Krishna, 2001; Raghubir and Krishna, 1999), illusions such as the horizontal-vertical illusion and the size-contrast illusion affect consumption levels by creating biases regarding the amount of food consumed. In this context, cues such as the shape and size of packages, containers, bowls and portions (Folkes and Matta, 2004; Krider, Raghubir and Krishna, 2001; Ledikwe, Ello-Martin and Rolls, 2005; Raghubir and Krishna, 1999; Rolls, Morris and Roe, 2002; Wansink and Cheney, 2005; Wansink and Park, 2001; Wansink and Van Ittersum, 2003; Wansink, 1996; Wansink, Van Ittersum and Painter, 2006) have been addressed with regards to their impact on both serving size and consumption. However, the effect of plate shape on consumption via the effect of the size-contrast illusion on the perceived amount of food has been disregarded in the past. The results of the experiments conducted show that there is an effect of plate shape on the perceived amount of food (Experiment 1), which affects consumption by men (Experiment 2). The experiments failed, however, to show an impact of plate shape on consumption by women.
- Integrative Work Project in Strategy – SME Competitiveness: ViaTecla’s Expansion into Foreign MarketsPublication . Gonçalves, André Filipe de Faria Ramalho da Silva; Dahab, Sonia; Gomes, PauloIntegrative Work Projects in Strategy focus on issues related to the competitiveness of SMEs. In this specific project, processes of effective internationalization for ViaTecla, a midsize software-developing company, were explored. KEYforTravel is one of the company’s star products, targeting several types of players in the tourism and travel industry, and its deployment into foreign markets is one of the most important company strategic objectives. In fact, several conditions may grant ViaTecla on opportunity to effectively internationalize. The current size of the tourism and travel market; its long-term growth prospects; and the increasing reliance on software-based electronic tools all represent big opportunities. On the other hand, ViaTecla will face fit competition and will expand to markets that are culturally unfamiliar to the company.
- Lipton Línea Marketing PlanPublication . Dias, Raquel dos Santos Duarte; Velosa, JorgeLipton is a worldwide brand of hot and ice tea. This Unilever brand wants to grow by providing solutions which answer the ever growing demand for more Vitality in life. To achieve this goal, we have as our main advantage being integrated in Unilever, a reliable multinational, with capability and skills to invest huge amounts in marketing. Lipton operates in the most dynamic category of the soft drinks' market, the ice tea business. The main threat is the distribution own brand's (DOB) entrance in the market. They are gaining market share very fast while Lipton has been slightly increasing its market share.
- Learning in Distributed Product Development: A Study of Partnership Management Processes - Case Study: NovabasePublication . Peres, Ana Filipa; Gomes, Paulo Jorge PalmeiraAs it is possible to see in the open innovation model (Chesbrough, 2003), because of the complexity of services provided by companies and markets where companies operate, they have a challenge to adapt their innovation processes to be able to tap into external sources of innovation. Accordingly this study intends to report on the initiatives of one company – Novabase – to bring outside partners into the product development effort. It will report on the main aspects of distributed product development at Novabase and how the organization created policies and procedures to manage the distributed development process. Furthermore this study will focus on the process associated with management of development partners – the Partnership Management process – where it will be taken into account how those policies and procedures were institutionalized and the role of learning in changing the previously institutionalized routines.
- EDP - Challenge in the USAPublication . Vasconcelos, Francisco; Dahab, SoniaThis project was carried out with the intent of analyzing EDP, a major multinational energy company, in its international expansion process. The project places the possibility of the company entering the U.S. wind market through a new venture with a small investment, which would grow organically in time, or buying a top wind established company that would be the largest investment done by EDP doubling its production from wind energy. Examining the company’s strategy, environment, history, investment size, rivalry, regulation, core business and sector’s future one can make conclusions on the appropriate diversification mode choice for this particular case.
- The influence of language and brand format on brand likingPublication . Roland, Weißl; Wilde, Els deThe Language people speak influences their cognition and perception. Consequently, differences in the language of consumers can lead to disparities in consumer behaviour. Distinctions in the language of consumers also affect how consumers perceive brands and can influence their attitude towards brand names. Therefore, also grammatical differences between languages, like the capitalization of the initial letter of a word, can lead to disparities in word processing. Results with subjects from a language that capitalizes initial letters and a language that does not, suggests that brand liking could be affected by capitalization but that other cultural differences may be more influential.
- What makes a Good Team?Publication . Monteiro, Maria Teresa Bessa; Cunha, Miguel Pina eCreated in organizations to solve problems, provide services or create products, teams are seen as mechanisms that enable organizations to efficiently respond to customers demands. When studying team work one observes that at the same time that members are working to a common purpose and objective, each member fosters the achievement of these through their individual contributions. However, just as too much individuality creates problems, so does too much cohesion. In this sense, the importance of achieving a balance, as well as an interrelation between individual contribution and collective work is crucial to enhance team performance.
- Procurement strategies in the health sector – How advanced are procurement processes in Portuguese hospitalsPublication . Messner, Stephan; Arantes, AmílcarApplying advanced strategies for procurement can save hospitals substantial amounts of money. Many different strategies exist which fulfil different aims. Group purchasing organizations, the use of a consignment stock and supplier performance management are especially suited to improve the hospitals’ procurement. Based on focus interviews with procurement managers of Portuguese hospitals it became clear that there is enormous room to improve the general way how procurement is done but also the application of the three strategies mentioned. Given the overall importance of hospital logistics, the hospitals’ performance could make substantial progress when improving the hospitals’ procurement processes.
- Em0ve innovative-technologies, Lda: Field lab entrepeneurial innovative venturesPublication . Pedroso, Romão Luís Martins Carvalho; Soeiro, Filipe Pamplona de CastroThis project refers to a company called “em0ve-innovative technologies, Lda”, which is an innovative player that is entering in the renewable energy sector. The goal of the company is to develop a unique transportable generator, which is capable of converting motion or mechanical energy into electricity, allowing the final user to enjoy energy in an eco-friendly and sustainable way. It is the company’s aim to provide in a global scale a new technology to produce energy.