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Students- perception of food and beverage social projects - a university study case
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| 5.47 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Although innovation has been present in our society for centuries, it is mainly related
with specific fields. Approaching innovation as a social science has not received enough
attention and there are still Social Innovation projects inadequately understood and executed.
This study aims to find the possible challenges of implementating Food and Beverage
options in the context of Social Enterprises on universities, both conceptually and practically
addressing subjects such consumer understanding and awareness towards Social Enterprises
and Social Innovation concepts, the consequently buying-behavior impact and the existence of
an intention-behavior gap when purchasing in a social context.
Descrição
Palavras-chave
Social science Social innovation Food and beverage Social enterprises Universities Consumer behavior Intention-behavior Gap