Publicação
Marketing plan for credit cards from Banco Popular Portugal
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Leitão , João | |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.author | Franco, Tânia Filipa Bernardino | |
| dc.date.accessioned | 2026-08-03T08:28:22Z | |
| dc.date.available | 2026-08-03T08:28:22Z | |
| dc.date.issued | 2008-01-18 | |
| dc.date.submitted | 2008-01-18 | |
| dc.description | A Work Project, presented as part as the requirements for the Award of a Masters Degree in Finance from the Nova School in Business and Economics | |
| dc.description.abstract | In the first quarter of the year 2008, BPP will introduce two new credit cards into the market, which will compete against well-established rivals. This marketing plan will describe the marketing strategy that should be followed by BPP. Their aim is to target specific market segments matching the new credit cards’ features in order to benefit these particular segments. | eng |
| dc.identifier.uri | http://hdl.handle.net/10362/205032 | |
| dc.language.iso | eng | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.title | Marketing plan for credit cards from Banco Popular Portugal | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | Mestrado em Finanças |
Ficheiros
Principais
1 - 1 de 1
Miniatura indisponível
- Nome:
- Marketing Plan for credit cards from BPP_Tania Franco_117_15.pdf
- Tamanho:
- 111.43 KB
- Formato:
- Adobe Portable Document Format
Licença
1 - 1 de 1
Miniatura indisponível
- Nome:
- license.txt
- Tamanho:
- 348 B
- Formato:
- Item-specific license agreed upon to submission
- Descrição: