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Marketing plan for credit cards from Banco Popular Portugal
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| 111.43 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In the first quarter of the year 2008, BPP will introduce two new credit cards
into the market, which will compete against well-established rivals. This marketing plan
will describe the marketing strategy that should be followed by BPP. Their aim is to
target specific market segments matching the new credit cards’ features in order to
benefit these particular segments.
Descrição
A Work Project, presented as part as the requirements for the Award of a Masters Degree in Finance from the Nova School in Business and Economics