Publicação
Rethink the food & beverage offering for Pestana city hotels in Portugal and Spain: communications plan for Pestana city hotels food & beverage offering
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.author | Horbachova, Vladyslava | |
| dc.date.accessioned | 2024-11-12T11:50:14Z | |
| dc.date.embargo | 2029-01-15 | |
| dc.date.issued | 2024-01-15 | |
| dc.date.submitted | 2024-01-15 | |
| dc.description.abstract | This thesis project redefines the Food & Beverage offerings for Pestana City Hotels in Portugal and Spain, focusing on Pestana Pousadas de Portugal, Pestana Collection Hotels, and Pestana CR7 Lifestyle Hotels. The individual contribution focuses on marketing, communication, and action objectives and advertising, promotion, and PR actions crafted specifically for them. Keywords: F&B; Hotels; Trends; Business Model; Marketing; Communications Plan; Advertising; Promotion; Integrated marketing Communications; Creative Strategy; Media Strategy; Marketing Objectives; Communication Objectives; Campaign Tracking. | pt_PT |
| dc.identifier.tid | 203601076 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/175042 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Communications plan | pt_PT |
| dc.subject | Advertising | pt_PT |
| dc.subject | Promotion | pt_PT |
| dc.subject | Integrated marketing communications | pt_PT |
| dc.subject | Creative strategy | pt_PT |
| dc.subject | Media strategy | pt_PT |
| dc.subject | Marketing objectives | pt_PT |
| dc.subject | Communication objectives | pt_PT |
| dc.subject | Campaign tracking | pt_PT |
| dc.title | Rethink the food & beverage offering for Pestana city hotels in Portugal and Spain: communications plan for Pestana city hotels food & beverage offering | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |