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Rethink the food & beverage offering for Pestana city hotels in Portugal and Spain: communications plan for Pestana city hotels food & beverage offering
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 10.38 MB | Adobe PDF |
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Resumo(s)
This thesis project redefines the Food & Beverage offerings for Pestana City Hotels in Portugal
and Spain, focusing on Pestana Pousadas de Portugal, Pestana Collection Hotels, and Pestana
CR7 Lifestyle Hotels. The individual contribution focuses on marketing, communication, and
action objectives and advertising, promotion, and PR actions crafted specifically for them.
Keywords: F&B; Hotels; Trends; Business Model; Marketing; Communications Plan;
Advertising; Promotion; Integrated marketing Communications; Creative Strategy; Media
Strategy; Marketing Objectives; Communication Objectives; Campaign Tracking.
Descrição
Palavras-chave
Communications plan Advertising Promotion Integrated marketing communications Creative strategy Media strategy Marketing objectives Communication objectives Campaign tracking