Publicação
Corporate social responsability in job advertisements: an empirical study about its influence on employer attractiveness
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Rodrigues, João Loureiro | |
| dc.contributor.advisor | Ramos, Patrícia Ferreira | |
| dc.contributor.author | Dulfer, Sophie | |
| dc.date.accessioned | 2026-02-23T09:32:22Z | |
| dc.date.available | 2026-02-23T09:32:22Z | |
| dc.date.issued | 2025-06-18 | |
| dc.date.submitted | 2025-01-17 | |
| dc.description.abstract | Corporate Social Responsibility (CSR) has emerged as a powerful tool for enhancing employer attractiveness and aligning companies with modern workforce values. This paper investigates the role of CSR messaging in job advertisements, focusing on its impact across different generations and job pursuit intention (JPI). A quasi-experimental design reveals that CSR messaging significantly enhances employer attractiveness, particularly among younger generations (Y and Z) and individuals with high JPI. These insights underline the importance of CSR as a strategic recruitment driver, enabling organizations to attract diverse talent pools while addressing broader workforce expectations for sustainability and social responsibility | eng |
| dc.identifier.tid | 204129486 | |
| dc.identifier.uri | http://hdl.handle.net/10362/200557 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Corporate social responsbility | |
| dc.subject | Human resource management | |
| dc.subject | Employer attractiveness | |
| dc.subject | Recruitment and selection | |
| dc.subject | Sustainability communication | |
| dc.title | Corporate social responsability in job advertisements: an empirical study about its influence on employer attractiveness | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |