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Corporate social responsability in job advertisements: an empirical study about its influence on employer attractiveness
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Resumo(s)
Corporate Social Responsibility (CSR) has emerged as a powerful tool for enhancing employer attractiveness and aligning companies with modern workforce values. This paper investigates the role of CSR messaging in job advertisements, focusing on its impact across different
generations and job pursuit intention (JPI). A quasi-experimental design reveals that CSR messaging significantly enhances employer attractiveness, particularly among younger generations (Y and Z) and individuals with high JPI. These insights underline the importance of
CSR as a strategic recruitment driver, enabling organizations to attract diverse talent pools while addressing broader workforce expectations for sustainability and social responsibility
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Palavras-chave
Corporate social responsbility Human resource management Employer attractiveness Recruitment and selection Sustainability communication