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Surf Portugal - redefining the business strategy using the value creation wheel framework
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Orientador(es)
Resumo(s)
The aim of the Work Project is to provide an in-depth analysis of the challenges SURF Portugal - Portugal’s leading surf publication, is currently faced with, and to offer a series of recommendations to enable the company achieve a stable financial situation and sustainable growth in the long-run. The Work Project will initially explore the external and internal drivers of the company’s declining profitability, followed by a detailed description of the process employed together with the company’s key decision-makers in pursuance of developing relevant, practical recommendations. The framework utilised is the Value Creation Wheel advanced by Prof. Luis Filipe Lages. Lastly, the Work Project will set forth a series of personal insights and reflections with regards to the Project and the author’s contribution towards its completion.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Strategy Surf Value creation Value creation wheel CEMS MIM