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Analysis of vertically integrated quick commerce business models operating in the grocery retail industry in Europe: introduction of revenue models through surcharges, assortment, and subscription and the analysis of the cost structure and revenue stream in the business model canvas
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Autores
Orientador(es)
Resumo(s)
The grocery retail industry is a dynamic industry with new players constantly entering the
market with the goal to meet the ever-changing demands of consumers. This paper will explore
the current state of the grocery retail industry and the operating business model variations
within Europe. Considering major trends shaping the grocery retail industry and insights
through interviews and literature, vertically integrated quick commerce business models are
examined in-depth, and its strengths and vulnerabilities are identified. By addressing significant
pain points, recommendations are derived that are intended to help vertically integrated quick
commerce business models achieve improvement and market growth.
Descrição
Palavras-chave
Strategic business models Business model innovation Grocery retail industry Quick commerce Vertically integrated supply chain