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The impact of human faces on user engagement in Reddit memes

2025-01-24Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorBatikas, Michail
dc.contributor.authorGomes, Francisco Lopes Natário Pinto
dc.date.accessioned2025-03-27T17:38:08Z
dc.date.available2025-03-27T17:38:08Z
dc.date.issued2025-01-24
dc.date.submitted2025-01-22
dc.description.abstractThis study examines meme engagement on Reddit incorporating sentiment analysis, machine learning, computer vision, generative AI. The analysis presented examines the impact of human faces in memes on user engagement, measured by score, comments, and awards on Reddit. Using Ordinary Least Squares and Logistic Regression, the presence of faces and specific facial attributes, including size, gender, and emotional expression are analyzed. Results indicate that while face presence has a statistically significant effect, its practical impact is minimal. Larger faces negatively affect engagement, while mixed emotions enhance it. Male faces receive fewer comments, whereas female faces show no significant difference.pt_PT
dc.identifier.tid203927605pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/181491
dc.language.isoengpt_PT
dc.subjectPythonpt_PT
dc.subjectData analysispt_PT
dc.subjectComputer visionpt_PT
dc.subjectRedditpt_PT
dc.subjectMemespt_PT
dc.subjectOLSpt_PT
dc.subjectLogitpt_PT
dc.subjectLarge Vision Modelspt_PT
dc.subjectFace detectionpt_PT
dc.subjectDeepfacept_PT
dc.subjectRetinafacept_PT
dc.titleThe impact of human faces on user engagement in Reddit memespt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Business Analytics from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations