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Autores
Orientador(es)
Resumo(s)
This thesis analyzes the evolution of PROXiMA, a simulated company that exist only within
the business simulation created by IndustryMasters®, operating in the Automotive sector.
PROXiMA’s journey inside an industry which is facing disruptive technological innovations
provides valuable insights for the real-life players and underlines how important is to have a
clear and adaptable data-driven strategy. In particular, the functions of Finance, Strategy and
Operations will be examined. In addition, this paper will include a personal reflection on the
role played by the author within his team, highlighting the importance of open communication
and a structured organization of teamwork.
Descrição
Palavras-chave
Business in Practice Business simulation Reflective analysis Business management Time management Team building Team dynamics Leadership style Cross-functional team leadership Sustainability ESG Automotive Green mobility Electric vehicles Combustion
