An analysis of the business model adopted by earth-observation satellite companies in the newspace era - the cases of planet labs, spire global and blacksky technology

Gagliano, Francesco

http://hdl.handle.net/10362/148066

Utilize este identificador para referenciar este registo.

Nome:	Descrição:	Tamanho:	Formato:
2021-22_spring_43833.pdf		1.54 MB	Adobe PDF	Ver/Abrir

Contacte-nos

Autores

Gagliano, Francesco

Orientador(es)

Okhmatovskiy, Ilya

Resumo(s)

This report explores the evolutions in the satellite industry with an in-depth analysis of the business model adopted by NewSpace Earth Observation (EO) companies. The results indicate that EO companies offer an increasingly important customer value proposition based on the use of small satellites and artificial intelligence, but the market is still in a growing phase. The authors described strategic choices and vulnerabilities, presented three case studies, and provided some recommendations. Key recommendations to improve the business model enclose developing a hybrid model for operations, identifying a target customer segment, and diversifying the revenue streams.

Palavras-chave

Strategy Business model Recommendations Value proposition Simplified business model Newspace Earth-observation Satellite industry Smallsats Industry evolution Vulnerabilities