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The impact of business model innovation on the performance of digital health startups in Pakistan

2025-06-25Dissertação de mestrado Acesso embargado
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authorProfile.emailxeshangulzar420@gmail.com
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorVaz, Filipa Machado
dc.contributor.authorGulzar, Zeshan
dc.date.accessioned2026-03-17T14:39:42Z
dc.date.available2026-03-17T14:39:42Z
dc.date.issued2025-06-25
dc.date.submitted2025-06-25
dc.description.abstractThis study analyses the Impacts of business model innovation (BMI) on the performance of the digital health startup (DHS) in Pakistan from Lahore and Karachi. Utilizing the convergent mixed-methods approach, the study explores 3 dimensions of BMI, Value Proposition Innovation (VaPe), Value Creation Innovation (VaCr), and Value Creation Innovation (VaCr) and their individual & collective impacts on the performance of digital health startup (DHS). A quantitative survey of 101digital health (DH) personnels and qualitative interviews of 8 CEOs of health-tech startups from Pakistan reveal that all three innovation dimensions positively impact the performance, with value creation emerging as the strongest predictor. The findings underscore the strategic importance of adapting Business Model (BM) in resource-constrained environments and provide actionable insights for health-tech entrepreneurs in the emerging markets.eng
dc.identifier.tid204132762
dc.identifier.urihttp://hdl.handle.net/10362/201544
dc.language.isoeng
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectBusiness model innovation
dc.subjectDigital health startups
dc.subjectValue proposition
dc.subjectInnovation
dc.subjectalue creation innovation
dc.subjectValue capture innovation
dc.subjectStartup performance
dc.subjectDigital health
dc.titleThe impact of business model innovation on the performance of digital health startups in Pakistaneng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a master’s degree in Impact Entrepreneurship and Innovation from the Nova School of Business and Economics

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NSBE - MA Dissertations