Agora’s entrepreneurial journey – a design thinking field lab; product-market fit: value proposition

Publicação

datacite.subject.fos	Ciências Sociais::Economia e Gestão
dc.contributor.advisor	Tam, Brian
dc.contributor.author	Pöttgen, Jakob Louis
dc.date.accessioned	2026-05-25T10:59:08Z
dc.date.available	2026-05-25T10:59:08Z
dc.date.issued	2026-01-30
dc.date.submitted	2026-01-30
dc.description.abstract	This Work Project documents the conception, development, and validation efforts of agora, a social-impact venture that improves access to period products through a B2B business model. Guided by the Design Thinking framework, part one analyses the problem, user needs, and possible value propositions. Part two discusses agora’s prototyping and testing efforts to find product market fit. This analysis of key hypotheses relating to the desirability and feasibility of the social impact venture informs strategic next steps in agora’s entrepreneurial journey.	eng
dc.identifier.tid	204241880
dc.identifier.uri	http://hdl.handle.net/10362/203372
dc.language.iso	eng
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	Entrepreneurship
dc.subject	Social impact
dc.subject	Female health startup
dc.subject	Menstrual equity
dc.subject	Period products
dc.title	Agora’s entrepreneurial journey – a design thinking field lab; product-market fit: value proposition	eng
dc.type	master thesis
dspace.entity.type	Publication
thesis.degree.name	A Work Project, presented as part of the requirements for the Award of a Master’s degree in Impact Entrepreneurship and Innovation, from the Nova School of Business and Economics

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