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Agora’s entrepreneurial journey – a design thinking field lab; product-market fit: value proposition
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| 23.25 MB | Adobe PDF |
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This Work Project documents the conception, development, and validation efforts of agora, a social-impact venture that improves access to period products through a B2B business model. Guided by the Design Thinking framework, part one analyses the problem, user needs, and possible value propositions. Part two discusses agora’s prototyping and testing efforts to find product market fit. This analysis of key hypotheses relating to the desirability and feasibility of the social impact venture informs strategic next steps in agora’s entrepreneurial journey.
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Entrepreneurship Social impact Female health startup Menstrual equity Period products