Publicação
Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Lourenço, Carolina | |
| dc.contributor.author | Alves, Joana Teixeira De Melo Almeida | |
| dc.date.accessioned | 2022-05-25T12:48:01Z | |
| dc.date.embargo | 2027-12-17 | |
| dc.date.issued | 2022-01-17 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs. | pt_PT |
| dc.identifier.tid | 202973999 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/138607 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Marketing | pt_PT |
| dc.subject | Integrated marketing communications | pt_PT |
| dc.subject | Brand identity | pt_PT |
| dc.subject | B2c marketing | pt_PT |
| dc.subject | Lg | pt_PT |
| dc.subject | Brand elements | pt_PT |
| dc.subject | Brand identity prism | pt_PT |
| dc.title | Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
Ficheiros
Principais
1 - 1 de 1
Miniatura indisponível
- Nome:
- 2021-22_fall_29247_joana-alves (2).pdf
- Tamanho:
- 2.61 MB
- Formato:
- Adobe Portable Document Format