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Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
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| 2.61 MB | Adobe PDF |
Orientador(es)
Resumo(s)
LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs.
Descrição
Palavras-chave
Marketing Integrated marketing communications Brand identity B2c marketing Lg Brand elements Brand identity prism