Publicação
The Cambridge analytica case: the evolution of political and implications on communication strategies and regulations
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Hoernig, Steffen | |
| dc.contributor.author | Raccagni, Dario | |
| dc.date.accessioned | 2024-11-21T17:18:10Z | |
| dc.date.available | 2024-11-21T17:18:10Z | |
| dc.date.issued | 2024-01-31 | |
| dc.date.submitted | 2023-12-11 | |
| dc.description.abstract | The thesis provides a comprehensive overview of the evolution of political advertising, with a specific focus on the Cambridge Analytica scandal. It discusses the shift from traditional advertising to advanced digital strategies, highlighting microtargeting techniques and their influence on voter behavior. The paper delves into the history and methods employed by Cambridge Analytica, examining the global debate on ethics and privacy that emerged in political communication. Additionally, it contrasts the legislative responses in the EU, US, and UK, reflecting their efforts to balance innovation, freedom of expression, and privacy in the digital era of political campaigning. | pt_PT |
| dc.identifier.tid | 203605365 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/175600 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Political advertising | pt_PT |
| dc.subject | Targeting | pt_PT |
| dc.subject | Cambridge analytica | pt_PT |
| dc.subject | pt_PT | |
| dc.subject | Privacy | pt_PT |
| dc.subject | Echo chambers | pt_PT |
| dc.subject | Gdpr | pt_PT |
| dc.subject | Dsa | pt_PT |
| dc.subject | Edap | pt_PT |
| dc.subject | Uk dpa | pt_PT |
| dc.subject | Ccpa | pt_PT |
| dc.title | The Cambridge analytica case: the evolution of political and implications on communication strategies and regulations | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Business Analytics from the Nova School of Business and Economics | pt_PT |