A carregar...
Publicação
The Cambridge analytica case: the evolution of political and implications on communication strategies and regulations
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 314.64 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The thesis provides a comprehensive overview of the evolution of political advertising, with
a specific focus on the Cambridge Analytica scandal. It discusses the shift from traditional
advertising to advanced digital strategies, highlighting microtargeting techniques and their
influence on voter behavior. The paper delves into the history and methods employed by
Cambridge Analytica, examining the global debate on ethics and privacy that emerged in
political communication. Additionally, it contrasts the legislative responses in the EU, US,
and UK, reflecting their efforts to balance innovation, freedom of expression, and privacy in
the digital era of political campaigning.
Descrição
Palavras-chave
Political advertising Targeting Cambridge analytica Facebook Privacy Echo chambers Gdpr Dsa Edap Uk dpa Ccpa