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Recommendations for Nova School of Business and Economics to target yhe Colombian market
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Resumo(s)
The growing connotation Internationalization has worldwide, alongside the economic, political
and socio-environmental changes, is empowering a progressively global education economy.
Therefore, this Work Project aims to help Nova SBE to understand the decision making process
of the Colombian tertiary education students, as this market constitutes an enriching opportunity
to meet both business and educative objectives. In order to do so, a qualitative research was
conducted to comprehend the rationale behind Colombian students to study abroad. The study
points out that the reputation of a HE institution and the Portuguese culture are the key attributes
to pursue a degree in Portugal.
Descrição
Palavras-chave
Higher education in Portugal Internationalization strategies Nova SBE