Publicação
Recommendations for Nova School of Business and Economics to target the Colombian market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Cardoso, Elizabete | |
| dc.contributor.author | Hidalgo, Maria Alejandra Porras | |
| dc.date.accessioned | 2016-05-12T14:30:25Z | |
| dc.date.available | 2017-01-30T01:30:12Z | |
| dc.date.issued | 2016-01 | |
| dc.description | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | en |
| dc.description.abstract | The growing connotation Internationalization has worldwide, alongside the economic, political and socio-environmental changes, is empowering a progressively global education economy. Therefore, this Work Project aims to help Nova SBE to understand the decision making process of the Colombian tertiary education students, as this market constitutes an enriching opportunity to meet both business and educative objectives. In order to do so, a qualitative research was conducted to comprehend the rationale behind Colombian students to study abroad. The study points out that the reputation of a HE institution and the Portuguese culture are the key attributes to pursue a degree in Portugal. | pt_PT |
| dc.identifier.tid | 201525577 | |
| dc.identifier.uri | http://hdl.handle.net/10362/17253 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Higher education in Portugal | pt_PT |
| dc.subject | Internationalization strategies | pt_PT |
| dc.subject | Nova SBE | pt_PT |
| dc.title | Recommendations for Nova School of Business and Economics to target the Colombian market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão | pt_PT |