Publicação
Development of the online marketing concept for the start-up stay in a kite: website evolution for effective online marketing
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Silva, Raquel Ferreirinha | |
| dc.date.accessioned | 2025-02-24T10:15:07Z | |
| dc.date.embargo | 2027-03-01 | |
| dc.date.issued | 2024-01-19 | |
| dc.date.submitted | 2024-03-01 | |
| dc.description.abstract | This thesis introduces the online marketing concept for the startup Stay in a Kite, which upcycles used kitesurfing sails into apparel. This concept was developed by exploring its current strategic online marketing approaches, using company records, literature, and a consumer survey as the primary sources of information. The aim is to establish Stay in a Kite as a distinctive and socially responsible brand within the sustainable fashion landscape, being my individual contribution focused on helping Stay in a Kite to build the best website possible in order to maximize the success of the online marketing concept created. | pt_PT |
| dc.identifier.tid | 203865545 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/179634 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Website | pt_PT |
| dc.subject | Online marketing | pt_PT |
| dc.subject | Start-up | pt_PT |
| dc.subject | Marketing concept | pt_PT |
| dc.title | Development of the online marketing concept for the start-up stay in a kite: website evolution for effective online marketing | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |
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