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Development of the online marketing concept for the start-up stay in a kite: website evolution for effective online marketing
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This thesis introduces the online marketing concept for the startup Stay in a Kite, which upcycles
used kitesurfing sails into apparel. This concept was developed by exploring its current strategic
online marketing approaches, using company records, literature, and a consumer survey as the
primary sources of information. The aim is to establish Stay in a Kite as a distinctive and socially
responsible brand within the sustainable fashion landscape, being my individual contribution
focused on helping Stay in a Kite to build the best website possible in order to maximize the success
of the online marketing concept created.
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Website Online marketing Start-up Marketing concept